Hi! I'm Mar'yam and I started Charms Missmatched when I was just 18 years old.
We are driven by the pursuit of creativity, love and happiness and wanted to reflect this through our creations. This is often why you'll see us releasing limited edition bundles - whether they're inspired by stranger things, Studio Ghibli and even BTS - we want to emphasise that life is precious and no two moments are the same.
Initially I started this brand right out of my own room, and soon enough we were able to expand into an office space! We became very successful which surprised many people and empowered us to expand our brand.
Life is precious and we believe everyone deserves a chance to wear our earrings. So, carefully using high quality materials, we established a range of earring types available to wear for those with allergies. These included using materials such as Sterling Silver 925, Brass, Titanium Steel, 18K Gold and even plastic (I'll explain this one in a second). We didn't only want to provide options for individuals with piercings so we added another option for comfortable & safe clip-ons.
It's through our loving community on tiktok and instagram that we were able to come this far! Through you, we were able to supply those with nickel allergies, metal allergies (these are what we use our plastic hooks for) and those who could only wear gold - with safe options to wear.
I'm incredibly grateful and thankful for everyone's love and support. We hope we inspire happiness and creativity in you.